Helen Eldridge Design

Eddie Franks Rye

Retail branding

With one already established formal menswear store my client wanted to branch out with a more casual men’s fashion outlet. Providing men’s apparel that was not 
dictated by age but just a love of good quality lifestyle brands.

The family run business has been successful for over two decades, and so there was a passion to create a name with heritage and story from the past, with a need to keep it fresh and up to date. This is where the name Eddie Franks was born.

After a full in store re-fit the shop opened in November of 2014 and now with an e-commerce website is fulfilling peoples 
needs online and in store.

Eddie Franks Rye - Website Design

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